You know that putting your business expertise into a published book has never been more urgent. But you are swamped by the pressures of clients, work, time, etc.
The answer is not to wait for time to miraculously appear, but to change how you approach writing, branding and publishing your book. Working with the professionals will make sure you start your book, build an audience and get your book out there.
You know you need to write a book to raise your profile, reach a bigger audience and grow your business.
Martyn Pentecost: Author, Ghostwriter, Authoring Development Mentor, Creative Director
Janey Lee Grace: Personal Branding & PR Consultant, Journalist, Radio Presenter, Author
Richard Hagen: Publisher, Author, Content Marketing Strategist, Speaker
Your team of experts will share insider insights that will help you write your book, build your personal brand and grow your business through a high-quality book.
As they help you navigate the writing, publishing and branding minefield you will learn:
MARTYN is co-founder of mPowr Publishing; author of more than twenty-five books (business, personal development, complementary therapy and fantasy fiction titles); creative director of mPowr Publishing and author development mentor at Immersive Publishing. He will unlock the writing strategies that equip both you and your readers for success.
Have you ever had that feeling of standing breathless on a station platform, watching the train speed away? You’re being jostled by people who are getting where they are going, whilst you have missed your connection. That all-important meeting has now turned from opportunity to disaster.
If you’re not writing the book that demonstrates your business expertise, then you are already in danger of being that person. The latecomer, the one left behind.
However, this might not be the biggest risk to your business…
…Writing a poor-quality book that belittles your skills, dilutes your brand and doesn’t get results for readers will seriously damage your business. Falling into that trap is like getting on the wrong train and heading off in the opposite direction!
Writing your book, one that demonstrates you are a leader in your field and shows that clients can trust you completely, is essential to the forward-thinking businessperson.
In this workshop, I will share the secrets that will make your book better than you ever imagined. You will also learn how the writing process itself can be a very real part of your business success.
JANEY is the bestselling author of YOU are the BRAND; personal branding and PR consultant; journalist and interviewer for BBC Radio 2 and number one influencer in the natural beauty industry three years in a row.
People will do more business with you if they know you, like you and trust you. Revealing what makes you unique and trustworthy is essential.
You have a valuable message and can deliver great results.
How much more successful could your business be when you step boldly into the spotlight?
Creating a unique brand attracts all eyes. You will shine and inspire confidence.
Writing a great book is a fantastic way to support this transformation as you develop your own powerful brand.
You will connect with many more prospective clients and fans, become attractive to the media (who are much more likely to feature/review/promote a book that will touch their own audience than any product or service). You will also be able to get your message out to many more people than you could ever do on your own.
Journalists, editors and producers love experts. Once you are a published author of a terrific book, it is clear that you are not just an expert but an AUTHORity on your topic.
My own books have helped establish my personal brand and drive my business success. I will share the secrets that help you:
You will leave knowing how to…
RICHARD is co-founder and managing director of mPowr Publishing; author of books on spirituality and publishing; content marketing strategist at Immersive Publishing and speaker.
Most speakers, consultants, coaches, trainers, therapists or entrepreneurs can only work with a small number of people at any one time.
You will explore the powerful strategic business elements that allow you to make the most out of writing your book, publishing it and reaching your audience.
As well as these strategic elements of writing and publishing you will also get practical, behind-the-scenes information.
You have expertise, experience and insight; however, you want to reach more people, attract more of your ideal clients and make a powerful, lasting difference. Writing a great book will help you achieve these goals.
You have expertise, experience and insight; however, you don’t stand out from others in your field, or perhaps others seem to be much more successful at promoting themselves though they cannot deliver the results you can. Understanding and developing your own personal/corporate brand is vital to standing out and attracting clients.
You have expertise, experience and insight; however, you are limited to charging reduced or standard fees and find yourself swapping time for money. To grow your business you need to understand how to turn your expertise into a system that scales your business through products (and which also allows you to increase pricing on your premium services).
A book is not a magic-bullet solution on its own. It can create powerful, long-lasting effects for your business when it is part of an overall strategy and integrates with every aspect of your business.
This one-day workshop is unique.
You are committed to your business, to your clients and customers. This workshop is focused on making sure that the book you write will deliver the best results possible for your readers, attracting more of your ideal clients and allowing your business to grow consistently.
Throughout the day there will be a mix of input, personal reflection, practical exercises and the opportunity for questions and answers.
This workshop will take place in Central London (venue TBC) on Wednesday the 14th March, 2018. Registration will commence at 9.30am, for a 10am start, and the day will finish at 4pm.